Home Staging ROI: Is It Worth the Investment?
Home staging is one of the most debated selling expenses. At $1,500-$5,000 for a typical home, it is a meaningful investment. But NAR data consistently shows that staged homes sell faster and for more money.
Staging Premium
1-5%
higher sale price for staged homes versus non-staged, per NAR data
What Staging Costs
Professional staging costs vary based on home size, market, and level of service. A consultation alone might cost $200-$500, while full staging with furniture rental runs $1,500-$5,000+ per month.
The Highest-ROI Staging Moves
- Decluttering and deep cleaning ($200-$500): The single highest-ROI investment
- Fresh paint in neutral colors ($500-$2,000): Transforms a space instantly
- Curb appeal ($200-$1,000): First impressions matter enormously
- Kitchen and bath updates ($500-$2,000): Small updates like hardware and fixtures
- Professional photography ($200-$500): Online first impressions drive showings
When to Skip Full Staging
Full staging may not be worth it for very affordable homes (under $200K), homes in extremely hot markets that will sell quickly regardless, or properties clearly targeted at investors or flippers.
The Bottom Line
For most sellers, investing $2,000-$3,000 in targeted staging and preparation yields 3-10x returns. Focus on cleaning, decluttering, paint, and professional photography for the highest ROI.